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Digital Revolution | CBC EMEA

Digital Revolution

Jul

24

Digital channels no longer just represent “a cheaper way” to interact with customers; they are critical for executing promotions, stimulating sales, and increasing market share. By 2016, the web will influence more than half of all retail transactions, representing a potential sales opportunity of almost $2 trillion. – Sucharita Mulpuru, US Cross-Channel Retail Forecast, 2011 to 2016,Forrester Research, July 2012

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